Case study
- Project Type:
- Corporate, exhibition and marketing support production
- Client:
- Airclaims Limited
- Location:
- Heathrow
"Thanks to the Impact Image team for the work put in on the Airclaims promotional piece. It has not only been well received during Farnborough but it has created quite a buzz within the company, clearly people are proud of all the things that Airclaims are involved in."
The Brief
Airclaims, one of the world's leading providers of information, consultancy and loss adjusting services, is relied upon by leading aircraft manufacturers, operators, insurers and financiers to help them make critical and strategic business decisions.
While the company continued to develop innovative new products and services it had not reviewed its brand identity, updated its marketing messages or positioning for some time. Additionally, the company was far better known for its original services of consultancy and risk management than its other and newer products.
Our brief was to ensure that all products and services were clearly visualised and that company values, capabilities and key messages were fresh and clearly communicated.
The Solution
As part of the process of analysing the communications objectives Airclaims asked Impact Image to help them through an introspective process of re-evaluating their brand values, key differentiators and corporate messages. Aligned to this was the complexity of the various products and services that Airclaims offered which had to be communicated within a short programme running time of around 4 minutes.
Research was conducted with Board directors and divisional heads. The information generated was distilled to a relatively small number of key words and short statements which captured the essence of the company, its products and capabilities.
The primary use for the video was exhibitions and openings to presentations. Consequently we proposed that a production supported by music and using only typography to deliver key messages.
We created a multi-layered programme in which animated graphics delivered live action images to screen and supported by animated typography. Strong graphic design constantly reinforced the brand.
Key to the exhibition dimension of the programme was the productionÃs capacity to constantly deliver company and product information whether by image or typography.